Are you the sort of brand that subtly pops up a subscribe box when I’ve been on your site for less than 15 seconds? Well hold on a sec we hardly know each other. Or the sort that sends 2 emails a week if I do give you my email address? One enticingly titled: Place subject line here.
That’s not you is it?
Maybe you’re the one that tried to sell me a vacation 2 days after I already booked one with you.
You’re not that sort of brand are you?
If you are, it isn’t working and it’s not you it’s me.
You see I’m just not that sort of consumer.
I want to be wooed, not harassed.