Sometimes it takes a thousand.
Either way – first you need an idea, a thought that gets inside people’s heads.
If you want to be noticed and remembered the surest way to differentiate your brand is through incisive writing.
Because unless your message is crafted to really grab your target, you won’t get the results you could be getting.
I’ve been writing advertising that grows brands by consistently influencing consumers, for over 15 years.
During that time, I’ve worked for tier one agencies in Chicago, Dubai, London, Kuala Lumpur, Toronto and Singapore.
I’ve helped sell hundreds of millions, probably billions of dollars’ of services and products, winning awards in Canada, UK and the USA.
But that’s not the point.